Songdian Awarded Brand Value Certificate at 2026 Boao Global Competitiveness Summit

From April 24 to 26, 2026, the 2026 Boao Global Competitiveness Enterprise Summit, themed “Exploring New Channels for Globalization”, grandly kicked off at the Boao State Guesthouse in Hainan, China. Songdian Camera was invited to attend the summit and officially named the “Designated Brand” of the event. At the summit, Songdian was awarded the Brand Value Evaluation Certificate, once again showcasing the profound strength and global strategic potential of Chinese imaging brands to the world.
AUTHORITATIVE RANKING: RANKED AMONG THE TOP 500 IN GLOBAL COMPETITIVENESS
As a benchmark for Chinese brands going global, Songdian’s brand value has long been recognized by authoritative institutions. In January this year, Songdian was listed alongside industry leaders such as Huawei, Tencent, BYD, Midea, DJI and Gree in the “2025 Guangdong Brands Global Competitiveness Top 500” released by the Guangdong Provincial Enterprise Brand Construction Promotion Association.
The evaluation system, jointly developed by multiple authoritative institutions and renowned universities, covers five core dimensions: technological innovation, brand value, global layout, market performance and sustainable development. Songdian’s inclusion marks that its comprehensive competitiveness has entered the first echelon of Guangdong brands.
At this Boao Summit, Songdian was once again awarded the Brand Value Evaluation Certificate. The Brand Evaluation Diagnosis Report issued simultaneously with the certificate objectively presents the enterprise’s value achievements, and accurately identifies weak links in brand building through problem-oriented analysis, providing highly industry-credible strategic guidance for Songdian’s high-quality and sustainable development.
GLOBAL LAYOUT: BUILDING CORE COMPETITIVENESS THROUGH BRAND INTERNATIONALIZATION
Rooted in the domestic market while looking at the world, Songdian has accelerated the construction of a development pattern of “comprehensive domestic layout and global expansion” in recent years.
Domestic Market: Deeply cultivating mainstream e-commerce platforms and offline physical channels to form an integrated online and offline full-domain sales network, covering mainstream online e-commerce platforms such as Tmall, Taobao, JD.com, Pinduoduo and Douyin; expanding into JD Home offline stores and building a complete network of authorized agents.
Overseas Market: Relying on cross-border e-commerce giants and localized distribution channels, the brand’s agency network covers more than 30 countries and regions worldwide, with a presence on platforms including Amazon, eBay, Walmart, Mercado Libre, TikTok Shop and Temu, and exports to over 30 countries and regions globally.
Songdian continues to lower the threshold for professional imaging, promote the popularization of imaging technology and consumer upgrading, actively support Chinese imaging brands in going global, and strive to become a core competitor in the global imaging ecosystem.
At the summit venue, Songdian specially planned the “Speak for the Domestic Light, Cheer for Songdian” interactive session, inviting 50 industry guests to participate in video shooting. This highly engaging form of communication deeply connected with guests, conveying the warmth and strength of domestic brands.